Hi I'm Fredy Granados, Digital Product Designer.

I design with clarity, purpose, and real user impact.

I design with intention, every element has a purpose.
The result: seamless experiences that users trust and understand.

My Process

Design Thinking “Double Diamond” Process Model

Projects

Sweat 440 · TV Interface redesign

I've Contributed Efforts to Achieve Bigger Results

I turn complex business needs into intuitive digital solutions. I lead research, design prototypes, and collaborate with teams to align user behavior with strategic goals driving efficiency and engagement.

Tricity Mitsubishi

Finance Manager, 2023 - Current

I generate high-converting leads through social ads, managed follow-ups with a 60% close rate, and led campaigns reaching 35,000+ interactions.

Level 60 Consulting

UX/UI Designer, 2021 - 2023

I design dashboards for organizations that collaborate with Level60 Consulting. This allows them to make more informed decisions and analyze their data more quickly and effectively.

ABA Tech / ABA centers of America

UX/UI Designer, 2022

I designed a platform for the CEO and the board of directors to receive daily information on user appointment compliance. This helped us track the performance of the BCBAs and RBTs who served clients with autism and behavioral disorders.

Red Valley Holdings

UX/UI Designer, 2020 - 2022

I work throughout the research process, conducting interviews, creating empathy maps, journey maps, wireframes, and conducting usability tests for digital products across various fields, including accounting and payroll, gyms, and beauty products.

Multiplica Talent / Bancolombia

UX/UI Designer, 2019 - 2020

I designed a platform for home builders to provide data for planning new real estate projects. My work helped many individuals access real estate projects at more affordable prices.

Reasons People Love to Work With Me

"As the CTO, I can describe Mr. Granados’s performance as Good, his Team work was good and additionally he helped creating a good working atmosphere on the project. He denotes Professionalism.

Javier Cabrera

CTO ABA Centers of America

“I had the pleasure of working with Fredy. Undoubtedly, his support was fundamental for me, always willing to explain as well as to listen to other opinions. He is an excellent professional, I learned a lot from him!.”

Camila Mastrovincenzo Ux Research

Fredy is an exceptional person in his work and in his human treatment, being the identification of opportunities for improvement his north in the construction and development of his professional career. He is an excellent UX Designer, but, without a doubt, he is a better person.

Andres J.

Co-Founder at Swippr

“He has an excellent attitude, he is a proactive person, with critical thinking, he contributed a lot to the development of the team from his experiences, very respectful, he generated a very good work environment with his teammates.”

Darwing Alvarez UX Lead at Mercado Libre

Fredy demonstrated in the team his critical thinking and his ability to solve problems by contributing ideas, he is an excellent co-worker and his personality generates a very comfortable work environment.

Miguel Sarmiento

UX Designer at Mercado Libre

Fredy was characterized by easily understanding what I wanted, understanding in detail what I had in mind and materializing in his work, being a creative professional with the ability to develop an idea to the facts with timely and quick solutions, only thanks and success.

Tatiana Granados

Ing. Industrial

Hi I'm Fredy Granados, Digital Product Designer.

I design with clarity, purpose, and real user impact.

My Process

Projects

Udemy Design System

Sweat 440 · TV Interface redesign

Fintech App

Autoparts e-commerce mobile

Payroll Dashboard

Bookstore App Mobile

Ecommerce Dashboard